Strategic Product Marketing Leader
I help organizations understand customers and commercialize complex products through customer insight, strategic positioning, and cross-functional collaboration.
Curiosity has always shaped how I learn.
Tell me your stories and share your adventures. I love seeing the passion on your face. You can expect the same from me.
I learn by listening. Whether I'm talking with customers, exploring a new city, or wandering through the woods looking for morels, I've found the best insights come from paying attention. That same curiosity has shaped my career in Product Marketing.
Product Marketing • Customer Insights • Commercialization
Go-to-Market Strategy • B2B SaaS • Digital Learning
Great Product Marketing begins by understanding what customers are trying to accomplish, where they're struggling, and what will help them succeed. I help translate customer understanding into positioning, commercialization, product strategy, and go-to-market decisions that teams can execute with confidence.
Pragmatic Institute Certified Product Marketer
Leading Product Marketing across SaaS and digital product ecosystems has reinforced one belief: great products start by understanding customers.
Partnering with Product, Sales, Customer Success, Growth, and executive leadership to translate customer understanding into positioning, commercialization, product strategy, and go-to-market decisions that teams can execute with confidence.
I lead Voice of Customer, Customer Advisory Boards, competitive intelligence, pricing and packaging, product launches, sales enablement, and lifecycle growth across SaaS, subscription, eCommerce, and digital learning businesses.
I'm driven to help organizations make better decisions through deeper customer understanding and build products customers understand, adopt, and value.
Mission
My mission is to learn every day, give 110% and make a difference.
I'm passionate about connecting the dots. It makes my heart sing when I see the results. I believe the strongest products and teams are built through listening and learning. I approach challenges with a smile and perseverance. The “impossible” projects are my favorite because I have the grit to see it through.
Strategy
Customer Insight & Go-to-Market
Effective product marketing begins with listening.
I work closely with stakeholders to understand customer needs, market opportunities, competitive dynamics and business goals.
Research. Listen. Question. Iterate.
Curiosity backed by evidence. Voice of Customer, Customer Advisory Boards, competitive intelligence, behavioral analytics, and market data.
My approach is grounded in Pragmatic Institute’s framework, where customer understanding drives product strategy. I help translate customer insight into positioning, commercialization, and go-to-market strategies that teams can execute with confidence.
Positioning & Messaging
Translating Complexity into Value
Clear messaging builds customer confidence. I translate complex products and technical concepts into positioning and narratives that drive adoption.
I partner with Product, IT, Sales, subject matter experts, and customers to develop the right story for the right audience. From IRS tax code to SaaS platforms and digital learning products, I simplify complexity without losing what matters.
I create positioning and product stories that connect customer problems with meaningful solutions and give teams the clarity to communicate them consistently.
Voice of Customer
Building Customer Communities
Customer feedback plays a powerful role in product strategy, positioning, adoption, and retention.
I build Customer Advisory Boards, conferences, educational events, and Voice of Customer programs that connect organizations with customers. These conversations strengthen relationships and uncover insights that shape product strategy and go-to-market decisions.
As a Certified Master Trainer, I design experiences that encourage participation, spark meaningful discussion, and help customers feel heard, informed, and confident.
"This conference was definitely worth the trip. Deanna is great organizer/leader and made the conference a perfect 10!"
“I took away 11 action items from the session… the conference was very informative and entertaining."
Results include 90% NPS and 98% customer retention.
Make a Difference
What do I want? Your time, a memory, an experience I can share. Every day is an opportunity to explore and do something memorable.
View Portfolio:
"Success is liking yourself, liking what you do, and liking how you do it.”
Maya Angelou
My family believes in working hard and having fun. We take adventures seriously from concerts and plays to zip-lines and white-water rafting.
They are the most supportive bunch I could ask for. Whether I'm taking more college classes or ask them to join me in a charitable event, they give it their all...because they know it's important to me.
Who could ask for more?
